In a time when the security of ones' employment is becoming increasingly uncertain, television has taken the next step in identifying with its audience through the creation of The Fairy Jobmother. In this program, unemployed adults have their personal lives evaluated by an employment coach with the task of changing the personal habits of the shows' subjects in order for them to re-enter the job market and find gainful employment.
This show is especially identifiable with the thousands of Americans who have recently lost their jobs and have yet to find a new means of income. The program asserts that everyone has unfavorable personal characteristics which are undesirable to employers, and by altering these behaviors they can make themselves more appealing in the job market. However while the show appears to be self-empowering, the Jobmother serves a very important purpose as a source of outside help. Rather than outright supplying participants on the show with a new job, the show seeks to help-them help-themselves, but with the help of a coach. Im sure many in this situation often wish they had outside assistance to offer them objective advice and a sense of direction, this show supplies the viewer with such a figure. Despite any differences between the character and viewer, there are certain circumstances and situations which can be related to by the audience, through which they can apply the show's lessons to their own lives.
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